What is the EU PPWR?The PPWR (Regulation (EU) 2025/40) replaces the 1994 Packaging Directive, introducing stricter rules to reduce packaging waste and promote a circular economy. Key requirements include:

• Waste reduction targets: 5% by 2030, 10% by 2035, and 15% by 2040 compared to 2018 levels.
• Mandatory recyclability: All packaging must be recyclable by 2030, with specific criteria to ensure high recycling rates.
• Reuse and refill: Businesses must adopt reusable packaging systems, such as for beverages and take-away food.
• Recycled content: Increased use of recycled materials in plastic packaging and a 90% separate collection rate for plastic bottles and metal cans by 2029.
• Ban on harmful substances: Elimination of PFAS and Bisphenol A in food packaging to protect health.

These changes align with the EU’s Green Deal and aim to minimize environmental impact while fostering sustainable practices across industries.